MEDIA ARTS
Well, it’s not MEDIA SCIENCE. And more importantly, it’s not rocket science.
MEDIA ARTS is what we do. It’s what we do when Everything is Media.
It’s what we do when we’re inventing things that have never been done before.
It’s what we do when we find truly innovative ways to engage with people.
MEDIA ARTS is turning an airport baggage carousel into a lava flow to promote a Pompeii exhibition
MEDIA ARTS is writing a song like ‘Playstation Tan’ and producing a video for it that runs on Juice TV as a pop promo.
MEDIA ARTS is selling weapons from Ratchet and Clank on Trade Me and creating conversations about the brand.
MEDIA ARTS is building a three storey bottle of ABSOLUT out of Number 8 fencing wire.
MEDIA ARTS is turning ADSHELLS into digital radio receivers.
MEDIA ARTS is pulling off The World’s First Fish Protest.
MEDIA ARTS is using the national currency as an advertising medium.
MEDIA ARTS is selling real estate on Mars and Pluto.
MEDIA ARTS is risking getting arrested.
MEDIA ARTS is getting people to buy a product in order to get the ad.
MEDIA ARTS is convincing someone else to build us a home so we can help sell more home loans.
MEDIA ARTS is using a hurricane fan to give tired marathon runners a second wind.
Ultimately, MEDIA ARTS is FREEDOM. A BRAND’S FREEDOM OF EXPRESSION, away from the constraints of traditional, paid-for media. And if that definition is too long, MEDIA ARTS is MAKING STUFF.
Because “TALKY, TALKY, DOESN’T COOK RICE”