DISRUPTION
Benjamin Franklin once said “The definition of insanity is doing the same thing over and over again expecting a different result.”
Makes sense doesn’t it. We seek growth, but if we do the same things as we did last year we should not expect to outperform last year.
We seek competitive advantage but if we do the same things as our competitors we should not expect to out compete them. Disruption is the process and way of thinking TBWA\ goes through to develop game changing growth ideas that disrupt the conventions of a category and deliver a larger share of the future for our clients.
The success and potency of Disruption is the single most important factor in TBWA\ becoming the global agency network of the year three times in the last 4 years.
“Disrupt or be disrupted. Disrupt or die. Disruption is the most powerful idea in business today.’
- Tom Peters